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The GenAI Divide: Why 95% of Companies See Zero Return.
A recent, widely-discussed MIT report highlights a stark reality: despite billions in investment, 95% of organizations are getting no measurable P&L impact from GenAI. They're stuck in the "GenAI Divide," while a select 5% are creating massive value. The difference isn't the technology, it's the approach.
The Report Confirms What We See Every Day:
The Productivity Trap
The report notes that most companies adopt tools that enhance individual productivity but fail to impact the P&L. This happens due to a lack of strategic focus on integrating AI with core business processes to achieve measurable ROI.
Brittle Systems & Flawed Data
Most enterprise AI fails because it lacks contextual learning. This failure is often rooted in poor data management and architecture, preventing the system from accessing the clean, relevant information it needs to be effective.
The Flawed Implementation Model
The report finds external partnerships double the success rate. A flawed internal model often overlooks the critical education and training needed for team-wide adoption, leaving powerful tools unused.
Your Path to AI-Powered Growth:
The Ready, Aim, Fire Method
We replace hype with a proven, three-step process to move your business from confusion to measurable, lasting results.
READY: Education
We build your foundation of AI confidence by empowering your people first. Many growing companies know they should be using AI, but a lack of internal literacy and practical skills often leads to wasted budget and team-wide hesitation. We solve this through comprehensive AI enablement and hands-on prompt training. We provide your team with a shared vocabulary and the essential skills required to use AI effectively, creatively, and responsibly. By the end of this phase, your organization will have moved from curiosity and experiments to a position of informed, capable leadership.
AIM: Strategy and Direction
We identify the high-impact business problems worth solving. An AI tool is only an asset if it solves a real business challenge, yet 70-85% of initiatives fail because they lack strategic focus. Once your team is enabled, we "aim" your organization at the right targets. We perform deep use case analysis to diagnose operational friction, manual reporting delays, and marketing waste. By applying a structured scoring system, we prioritize the initiatives that offer the highest return on investment and the lowest implementation risk.
FIRE: Implementation
This is where we execute. We move beyond plans to build your foundational AI solutions. We partner with your team to identify, develop, and deploy your first high-impact use cases, often using your own proprietary data. This process delivers immediate, measurable ROI and builds the internal capability for your team to own its AI-driven future.
Our Commitment to Responsible AI
Artificial Intelligence is more than a technical tool; it's a force that reshapes businesses. We believe that immense power demands an equally strong commitment to responsibility. For us, ethical AI isn't just a feature, it's the foundation upon which every successful, long-term AI strategy is built.
Our approach is guided by three core principles:
A People-First Commitment
AI should be a tool for augmentation, not simply automation. We design systems to enhance your team's capabilities, freeing them for higher-value strategic tasks. Empowering people with better tools is the most sustainable path to growth.
Transparency in Technology
You should never have to guess why an AI system gives you a certain answer. We design solutions that are as explainable as possible, ensuring your team understands the logic and limitations, which leads to smarter decisions and greater trust.
Security and Integrity by Design
Your data is one of your most critical assets. We treat it with the highest level of security and respect for privacy, ensuring the integrity and confidentiality of your information are protected at every stage.
This is our commitment: to build AI solutions that are not only effective, but that you can trust completely.
Expert Leadership: Strategic Vision Grounded in 30 Years of Experience
RBK Strategic Consultants is led by Ralph Baker, a career data scientist and business strategist who has spent three decades helping organizations solve complex challenges through data. Ralph serves as the primary architect for every engagement, ensuring that your AI roadmap is built on a foundation of practical experience rather than technical hype.
The Role of the Strategic Translator
The biggest barrier to AI success is the gap between high-level business goals and technical execution. Ralph specializes in the "translator" role, with a unique ability to condense complex technical issues into easy to understand business opportunities. His background as a technical generalist allows him to speak fluently with both executive leadership and technical staff to ensure total organizational alignment.
Proven Enterprise Experience
Before founding RBK Strategic Consultants, Ralph served as the Director of Data Science at UKG (Ultimate Kronos Group). During his tenure, he created the Data Driven Value Assessment (DDVA), an innovative tool that automated the analysis of customer metrics to uncover operational improvements and ROI. His career spans leadership and technical roles at Business Intelligence Inc, Ironside Group, and Massachusetts General Physicians Organization, with experience across industries as diverse as healthcare, finance, and manufacturing.
A Human-Centric Approach to AI
Ralph’s philosophy is built on the belief that the human must remain at the core of every technological solution. As a certified Kendall Framework training partner, he leads RBK Strategic Consultants in delivering AI enablement that promotes human flourishing and team empowerment. Every project is guided by his commitment to:
- Practicality Over Novelty: Focusing on solutions that solve real business problems today.
- Measurable ROI: Ensuring every AI investment is tied to clear financial or operational outcomes.
- Responsible Implementation: Building ethical, governed systems that clients can manage independently.
As the CEO of RBK Strategic Consultants, Ralph leads a specialized bench of subcontractors and technical experts, providing your business with senior-level expertise without the cost of a full-time internal team.
Ready to Build Your AI Future with Confidence?
Stop guessing and start building. Let’s work together to create a clear, actionable plan that puts your people first and connects every action back to your business results.
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